Optimized Advisor Podcast

$1.5 Trillion in Motion: Craig Collins’ 2026 Annuity Industry Update

Episode Summary

49 years. Nearly half a trillion dollars in annual sales. And the biggest opportunity the annuity industry has ever seen. Craig Collins — industry veteran and Libra distribution leader — joins Scott Heinila to unpack LIMRA’s latest data, the explosive rise of RILAs, why consumers are now buying annuities instead of being sold them, and what $1.5 trillion in money-in-motion means for your practice.

Episode Notes

After nearly 50 years in the insurance and annuity industry — spanning roles as a producer, home office executive, and distribution leader — Craig Collins sits down with host Scott Heinila for a data-driven deep dive into the state of the annuity marketplace in 2026.

 

Drawing on fresh LIMRA data, Craig unpacks what’s driving record annuity sales, the meteoric rise of Registered Index-Linked Annuities (RILAs), how shifting consumer psychology is reshaping the industry, and what advisors need to know to capitalize on the biggest wealth transfer opportunity of the decade.

 

Whether you’re a seasoned annuity producer or just beginning to integrate these solutions into your practice, this episode delivers the context, clarity, and forward-looking insight you need.

 

In this episode: